Kaitlin Woolley, Cornell University – Highlighting Short-Term Costs Reduces Unhealthy Behavior

How do we stop our unhealthy behaviors? Kaitlin Woolley, associate professor of marketing at the SC Johnson College of business at Cornell University, looks short-term to help us out. Kaitlin Woolley is an Associate Professor of Marketing at the SC Johnson College of Business at Cornell University. She studies the psychological processes underlying consumer motivation […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org