Kamenné prodejny nejsou mrtvé. Jsou billboardem, který vy...

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Zatímco během pandemie mnozí prorokovali zánik klasického retailu, dnes se ukazuje, že kamenné prodejny zažívají renesanci. Podle Dalibora Bárty, zakladatele a CEO společnosti Bakof Group, jsou obchody, které jeho firma navrhuje, mnohem víc než jen místem pro nákup – stávají se showroomy, zážitkovými prostory a zásadním prvkem brandingu. „Kamenné prodejny nejsou jen prodejnami, ale nástrojem, kterým podporujete značku. V průměru je dnes jen asi 17 procent nákupů online, zbytek se stále odehrává v retailu. Pokud firma sází výhradně na online, je to málo,“ řekl Bárta v podcastu Business Club.

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Frequently Asked Questions

How long is this episode of Business Club e15?

This episode is 31 minutes long.

When was this Business Club e15 episode published?

This episode was published on July 14, 2025.

What is this episode about?

Zatímco během pandemie mnozí prorokovali zánik klasického retailu, dnes se ukazuje, že kamenné prodejny zažívají renesanci. Podle Dalibora Bárty, zakladatele a CEO společnosti Bakof Group, jsou obchody, které jeho firma navrhuje, mnohem víc než jen...

Can I download this Business Club e15 episode?

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