Kampf um TikTok - F.A.Z. Digitalwirtschaft

What this episode covers

TikTok ist das soziale Netzwerk, das gerade unter jungen Menschen besonders beliebt ist und immer häufiger genutzt wird. Nun steht es in Amerika unter Druck, Donald Trump droht damit, die App zu verbannen – Microsoft verhandelt eine Übernahme mit der chinesischen TikTok-Muttergesellschaft ByteDance. Adil Sbai hat die TikTok-Bibel geschrieben, erforscht und berät darin, wie Marketing auf TikTok funktioniert und welche Bedeutung die Plattform hat im Vergleich mit anderen. Was ist dran an den Vorwürfen Donald Trumps? Was macht TikTok technisch fundamental anders als andere Netzwerke? Und wie steht es um das neue Instagram-Angebot "Reels"?

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Frequently Asked Questions

How long is this episode of F.A.Z. Digitalwirtschaft?

This episode is 43 minutes long.

When was this F.A.Z. Digitalwirtschaft episode published?

This episode was published on August 14, 2020.

What is this episode about?

TikTok ist das soziale Netzwerk, das gerade unter jungen Menschen besonders beliebt ist und immer häufiger genutzt wird. Nun steht es in Amerika unter Druck, Donald Trump droht damit, die App zu verbannen – Microsoft verhandelt eine Übernahme mit...

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