Kansainvälisen verkkokaupan perustaminen

Miten perustan kansainvälisen verkkokaupan? Ennen verkkokaupan perustamista on fiksua päättää omien valmiuksien mukaan itselle sopiva taktiikka kansainvälistymiseen. Helpointa on testata tuotetta pienellä kynnyksellä luomalla nykyiseen kauppaan kieliversio, tai liittyä valmiiseen markkinapaikkaan (Amazon, eBay jne). Jos yritykselläsi on kansainvälistymisstrategia, on vaihtoehtona lokalisoida kauppa useampaan tai tiettyyn maahan. Siinä tapauksessa on erityisen tärkeää tehdä markkinaselvitys, mallintaa asiakasprofiili ja ostopolku sekä teettää järjestelmän vaatimusmäärittely. Aiheet: 1. Valmistautuminen kansainvälisen verkkokaupan perustamiseen 2. Miten verkkokauppa rakennetaan asiakaskeskeisesti? 3. Miksi ei kannata mennä “alusta edellä”? 4. Millainen alusta sopii kansainväliseen verkkokauppaan? 5. Yhteenveto

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