Kansas Athletics on the Brink of Profit | Lawrence News

Kansas Athletics just approved a $13.2 million deficit for fiscal year 2027 — a big number, but actually a major improvement over last year’s shortfall. They’re on track to break even by 2028 and turn a profit in 2029, fueling their recovery with smarter revenue moves: boosting athlete payouts, launching jersey sponsorships, and hosting a London game against Arizona State for $2.5M. With the Big 12 media deal set to expire in 2031 and a major stadium donation becoming unrestricted then, the future looks brighter — even as they spend $10M more this year to invest in athletes and infrastructure. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0e4102e92590af95