Kanye West, Forbes, and How a 103-Year-Old Brand Stays Cutting Edge

The first interview that Kanye West granted after his July 4th announcement that he would run for president was to Randall Lane, editor and chief content officer of Forbes. It was no coincidence that Kayne chose Randall and Forbes. Randall's story, posted four days later, quickly attracted more than 3.1 million page views. These days, Forbes.com is an internet juggernaut, attracting a larger daily U.S. page view count than The New York Times, The Washington Post, or Wikipedia. It is #1 among all business websites when it comes to attracting Gen Z and millennial readers. In the final installment of his three-part Editors-in-Chief series, host and award-winning journalist Dean Rotbart plumbs Randall's playbook to discover how Forbes has reinvented itself to serve a 21st-century entrepreneurial audience. Photo: Randall Lane, ForbesPosted: November 9, 2020Monday Morning Run Time: 46:06