【烤書菜】創新總是兩難，三本書帶你度過難關

from UXI BAR 設計之外 · host UXI Design 遊石設計

企業持續投入在新科技的研發上，最後卻難逃沒落的命運，像這樣的故事屢見不鮮。在科技快速更迭的時代下，「創新」一直被企業經理人、新創公司討論著。不知道你對「創新」有什麼想法？這集就聽聽山竹與苜蓿從生活談「創新」，以及三本討論創新理論及實務的書【本集選書】《創新的用途理論》、《創新的兩難》、《Zone to Win》【本集大綱】 02：55 原來口味不是唯一重點，水煎包的競爭對手不一定是水煎包! 05：28 找到顧客在意的「用途」，來發掘創新的機會、辨識真正的競爭對手 11：21 企業創新時，會遇到什麼兩難？ 15：23 如何分配資源，顧好本業又能創新呢？ 🥦想要一再回味這本書的知識嗎？我們提供Medium、方格子的文章讓你方便做筆記 Medium：https://reurl.cc/V44rxN 方格子：https://reurl.cc/NyykKq 🥦最新的節目消息可以追蹤我們的社群平台喔 IG：https://reurl.cc/Dovkqm FB：https://reurl.cc/nDW7nn -- Hosting provided by SoundOn

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【烤書菜】創新總是兩難，三本書帶你度過難關

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This episode was published on October 6, 2023.

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