Karel Vredenburg 'The evolution of Design at IBM plus the Future of Design education' episode artwork

EPISODE · Jan 16, 2023 · 45 MIN

Karel Vredenburg 'The evolution of Design at IBM plus the Future of Design education'

from This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · host The Human Centered Design Network

We are building an independent global network of people doing human-centred work.Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company’s global team of researchers and the insights they provide to product, services, and executive teams.Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwide from 2014 through 2016. He next focused on the development and activation of Enterprise Design Thinking for client facing professionals worldwide and rolled that to IBM’s top client accounts in 2017 and 2018. We chat about lots of amazing areas, such as where Design needs to go in the future to be more affective, Design Coaching, Design Education and cover off some of the key insights from the work that Karel and Don Norman have been working towards with the Future of Design Education project. Karel is awesome and I know you will love this conversation - https://www.futureofdesigneducation.orghttp://karelvredenburg.comhttps://www.linkedin.com/in/karelvredenburg/?originalSubdomain=caKarels podcast https://www.karelvredenburg.com/lifehabitsmentoringCreators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting. 

Episode metadata supplied by the publisher feed · Published Jan 16, 2023

Embed this episode

NOW PLAYING

Karel Vredenburg 'The evolution of Design at IBM plus the Future of Design education'

0:00 45:09

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast?

This episode is 45 minutes long.

When was this This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast episode published?

This episode was published on January 16, 2023.

Can I download this This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!