Karen De-Merist: Cracking New Markets & How to Build a Smart Client Acquisition Strategy

Entering a new market? It’s not just about finding clients, it’s about finding the right clients, understanding the market, and avoiding costly mistakes.In this episode, Jo sits down with Karen De-Merist, who shares her approach to building a solid client acquisition strategy, researching new territories, and validating demand before taking the plunge. From leveraging niche expertise and industry knowledge to using data to validate market fit, Karen explains why it’s crucial to have both internal expertise and external insights to make informed decisions.Jo and Karen also discuss what data you need to research a new market properly, the legal traps to avoid, and how to use your CRM to build relationships that really stick.If you’re a recruitment leader looking to expand regionally or globally, don’t miss this one - Karen’s practical advice could save you time, money, and a lot of headaches!