Karen Leland: Build your brand by design rather than by default

Joined in studio by Karen Leland, the CEO of Sterling Marketing Group, and the author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. 1. Why is a personal brand so critical today, 2. How does a CEO’s brand differ from the business brand? 3. Does everyone need a brand? 4. What are the biggest mistakes people make in building their personal brand? 5. What are the most important things to do in building a personal brand? 6. The seven brand enhancers, brand mapping process. 7. Strategy vs. tactics, when it comes to building your brand. 8. Becoming a thought leader, leveraging content. 9. How to ACCELERATE your brand! Find Karen Leland’s book here: About Karen Leland: Karen is CEO of Sterling Marketing Group, a branding and marketing strategy & implementation firm helping CEO’s, businesses and teams develop stronger personal and business brands. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter. She is the best-selling author of 9 books and writes regularly for Entrepreneur.com and Forbes.com. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She has spoken for Harvard, Stanford, YPO, the AMA and been interviewed on The Today Show, CNN, CNBC and Oprah. ###