Karen McKenzie: Why is it so important to stay on brand with your organization's core values?

We have with us Karen McKenzie, the Creative Director and Co-Founder of Rhyme and Reason Design. Rhyme & Reason Design, Inc. is a customer-oriented, full service boutique agency specializing in branding, website development and social media. Their communication solutions are researched, crafted and developed with the perfect balance of creativity, smarts and technology. Karen and her team has worked with the biggest brands in the fraternity/sorority world, so we can't wait to dive in and learn what makes a good fraternity/sorority design and solution. In episode #152​ of the Fraternity Foodie Podcast, we find out why Karen chose the University of Florida, what made Alpha Omicron Pi the right organization for her, what made her want to start Rhyme and Reason Design, why it's important to stay on brand with our core values when you consider who you bring to your team and what your messaging looks like, what makes a good brand or a good tagline for a fraternity/sorority, what makes a good website, how you can stay motivated when we can't come together in big groups as a team, how the pandemic changed social media, how great design be applied to virtual events, and Karen's favorite restaurant in Atlanta. Enjoy! Link: https://www.youtube.com/watch?v=ZmO-BGt2dCI https://www.youtube.com/watch?v=ZmO-BGt2dCI