Karen Stephenson: How She Built a Thriving Community Later in Life

🌎 Karen Stephenson, owner of Hammock Coast CrossFit on Pawleys Island , South Carolina, joins Mateo at the Two-Brain Business Summit to share how she sold her first gym, moved to the beach, and opened a second one in the middle of COVID. They get into what it really takes to start over, how she transitioned from hobby gym to real business, and why building a senior fitness program has become one of her biggest wins.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here, so you don't miss out.📱 Socials:Hammock Coast CrossFit (Instagram) - https://www.instagram.com/hammockcoast_cf/Hammock Coast CrossFit (Website) - https://hammockcoastcrossfit.com/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — Intro & meet Karen of Hammock Coast CrossFit4:46 — Opening their first gym in Elkins, West Virginia10:06 — Chris Cooper's "perfect day" exercise and deciding to move to the beach14:03 — Starting over in South Carolina during COVID16:50 — Run a successful gym with Kilo (visit https://usekilo.com/)19:41 — Buying the building21:44 — Going from hobby gym to real business22:42 — Adding Senior Fit, kids, and semi-private training27:10 — Karen's personal journey with fitness29:23 — The 84-year-old member who went on safari