Karim Mekhtigian & Mohamed Fares on building a brand that became a movement

This week, we're continuing the conversation with Karim Mekhtigian and Mohamed Fares, where they tell me about their design philosophy, and their new destination in Downtown Cairo, Tamara Haus, which is where we recorded the episode.Karim & Fares, alongside Emy Hussein, are the visionary architects behind Cairo's premier design firm, Alchemy Architecture. Together, they have spent years shaping the architectural landscape in Egypt, setting new standards of quality, style and craftsmanship. On our previous episode, we talked about how they joined forces to create a partnership that spans two decades.This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets. Start investing today!(00:00) - Coming up (03:43) - Local aesthetics, global influence (14:57) - Building the Alchemy ecosystem (18:00) - Tamara Haus Music ID: 5ROQ12DERYHSUUVQ