Karin Zingmark

The importance of a healthy feedback culture, problems with bosses not trusting their employees, benefits of making mistakes and positive effects of a “digital first” mindset… These are some of the things that Karin Zingmark brings up when talking about how to make working environments better. She is a Swedish strategic advisor, lecturer and author with communication and leadership as her main focus. For many years she worked as Head of Marketing and Communications at Microsoft Sweden. Now she is running her own business where she helps organisations and companies to improve their communication, work methods and collaboration. Written by: Karin Zingmark and Helene Almqvist Produced by: Helene Almqvist Sound design by: Viktor Bergdahl Executive producer: Sandra Charléz