EPISODE · Sep 4, 2025 · 8 MIN
Karina Martinez on Elevating Latinas in Sports Through Media & Culture
from Mission Matters Money with Adam Torres · host Adam Torres
In this Mission Matters episode, Adam Torres interviews Karina Martinez, Co-Founder & CEO of DRAFTED. Karina shares how her company is redefining sports media by telling authentic stories about Latinas in sports and building community through culture-driven content. She explains why being social-first gives creators new power, how women’s sports are gaining long-overdue investment, and why the upcoming World Cup will be a pivotal moment for Latino fans and brands. Her mission: to shift the narrative and spotlight the Latina sports community. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Karina Martinez on Elevating Latinas in Sports Through Media & Culture
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