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Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83 episode artwork

EPISODE · Apr 23, 2026 · 24 MIN

Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83

from Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · host AdQuick

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.

What this episode covers

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.

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Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83

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Frequently Asked Questions

How long is this episode of Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast?

This episode is 24 minutes long.

When was this Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast episode published?

This episode was published on April 23, 2026.

What is this episode about?

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution...

Can I download this Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast episode?

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