Karli Nelson of the Supermarket Floral Ad Roundup + floral guru Jennie Garbarek

We're delighted to have as our guests for this episode Karli Nelson, supermarket sales manager of Chrysal USA, and Jennie Garbarek, sales director of mass market North America for Tessacorp. In this episode, Karli — also known as the author of the Supermarket Floral Ad Roundup — and Jennie, alongside The Produce Retail Podcast host Ashley Nickle, dive into floral ad trends, how different retailers see the role of floral in the ad, marketing floral beyond the ad, and more. Hope you enjoy the conversation as much as we did! See omnystudio.com/listener for privacy information.