Kartal Goksel — AI, Contextual Ads & the Future of Privacy-First Advertising

Kartal Goksel is the Chief Technology Officer at Seedtag, a global leader in neuro-contextual advertising. With over 20 years of experience in ad tech, Kartal has held senior roles at well-known companies like CNET, CBS Interactive, Pubmatic, and Kargo. His background combines deep technical knowledge in computer science with leadership in building AI-driven advertising platforms. Since joining Seedtag in 2024, he has been focused on advancing privacy-first, cookieless advertising solutions by enhancing their contextual AI technology. Originally from Istanbul, Kartal studied computer science in the US and has been passionate about data ethics and responsible AI throughout his career. Kartal Goksel LinkedIn: https://www.linkedin.com/in/kartalgoksel Website: https://www.seedtag.com/ Flor Laorga LinkedIn: https://www.linkedin.com/in/flor-laorga/ X: https://x.com/florlaorga Website: https://aifn.co/flor AI Frontier Network Website: https://aifn.co LinkedIn: https://www.linkedin.com/company/ai-frontier-network/ X: https://x.com/aifn_co YouTube: https://www.youtube.com/@ai-frontier-network OUTLINE 00:00 Start 00:25 Kartal Goksel’s Tech Journey 01:33 Breaking into Ad Tech During Y2K 04:32 Scaling Challenges in Programmatic Advertising 08:29 Myths and Realities of AI in Ads 11:00 Contextual AI and Respecting User Privacy 18:40 Building Strong, Curious Tech Teams 28:30 Tips for Aspiring Technologists and Leaders 33:19 Ethical AI and a Vision for the Web 36:23 Reflections on Innovation and Impact