Kat Schoewe of Outdoor Research episode artwork

EPISODE · Jun 9, 2025 · 1H 9M

Kat Schoewe of Outdoor Research

from Blamo! · host Blamo! Media

This week, I’m joined by Kat Schoewe, VP of Design and Product Innovation at Outdoor Research.She can casually mention shaping product at Under Armour, L.L. Bean, Pearl Izumi, and Land’s End—but she’d much rather talk about her vintage collection.We get into how she got started in design, the wild rise of GORP-core, what it means to be a fashion brand without really calling yourself one, and her deep love of thrifting. We also talk about why Outdoor Research has such a huge following in Japan.It’s a fun ride—full of gear talk, cultural crossover, and a few solid parenting hacks thrown in for good measure.*Sponsored by Bezel - the trusted marketplace for buying and selling your next luxury watch  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, I’m joined by Kat Schoewe, VP of Design and Product Innovation at Outdoor Research. She can casually mention shaping product at Under Armour, L.L. Bean, Pearl Izumi, and Land’s End—but she’d much rather talk about her vintage collection. We get into how she got started in design, the wild rise of GORP-core, what it means to be a fashion brand without really calling yourself one, and her deep love of thrifting. We also talk about why Outdoor Research has such a huge following in Japan. It’s a fun ride—full of gear talk, cultural crossover, and a few solid parenting hacks thrown in for good measure.

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Kat Schoewe of Outdoor Research

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This episode was published on June 9, 2025.

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This week, I’m joined by Kat Schoewe, VP of Design and Product Innovation at Outdoor Research.She can casually mention shaping product at Under Armour, L.L. Bean, Pearl Izumi, and Land’s End—but she’d much rather talk about her vintage collection.We...

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