Katarina Alič Čretnik | She Left a 15-Year Digital Career for the Forest — Now She's Changing What Hospitality Wellness Looks Like

What does it actually mean to slow down and why are the most intentional hospitality experiences being built not in hotel lobbies, but in forests?Katarina Alič Čretnik spent more than 15 years in digital marketing before following a deeper pull toward nature. She is an ANFT-certified forest therapy guide and NLP trainer based in Slovenia, running Melisa Holiday, a nature retreat where guests arrive stressed and distracted and leave feeling something they had not felt in years.In this conversation, Katarina and Alicia get into what forest therapy actually is and why guests who walk through trees every day still feel the forest completely differently when guided. They talk about the emotional weight of nature, what it takes to leave a corporate career for something slower, and why the hospitality industry is sitting on a wellness offering it has not recognized yet.This one is for hospitality owners and operators who want to understand what nature-based guest experiences actually look like in practice.🔗 Connect with Katarina Alič Čretnik: https://www.linkedin.com/in/katarina-alic-cretnik/🌿 Melisa Holiday: https://melisa.si/🔗 Connect with Alicia Dick Wahlberg: https://www.linkedin.com/in/aliciadickwahlberg📸 Instagram: @alicia_dickwahlberg