Kate Girotti

We hike down to the Grand Canyon State and catch up with Kate Girotti, Regional VP of Marketing for ASM Global and Assistant GM of Gila River Arena in Glendale, for this Venueland adventure. Kate tells us about her roles in ASM, which takes her around to venues all over the country and beyond to assist with marketing strategies, building openings, and optimization. She talks about leveraging the experience and uniqueness of each venue to help raise the tide to improve all buildings while continuing to innovate in each market. We discuss what makes a “great venue marketer” and how fit within the market and company is sometimes just as important as anything else. When Kate is not city hopping, she’s often enjoying vacations and spending time on her farm, and feels it’s important to disconnect and balance the hustle and bustle of live events with the relaxation of nature. This episode is great if you’re getting started in the industry and looking for tips on when to take risks, benefits from trying new industries, and the importance of networking while developing your career.Kate Girotti: LinkedIn | Email | Farm InstagramASM Global: Facebook | Twitter | Instagram | LinkedInGila River Arena: Facebook | Twitter | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.