Kate Murray of Quick Brown Fox Letterpress

Letterpress is to stationery what couture is to clothes. In capable hands, this printing process, which literally took us out of the dark ages, transforms cotton paper into bespoke missives that effortlessly elevate whatever message they convey. But the craft requires a savvy blend of experience and instinct; it's said letterpress takes 10 minutes to learn, but a lifetime to master. Lovers of letterpress recognize its nuances much like wine or cheese aficanadoes approach the subject of their passions. Does the type and imagery leave a deep bite on the paper — or merely kiss its surface? Does each ink color fill its indentation completely and consistently? How many ink colors are used — after all, each necessitates a run through the press. Then when each run is done, color and copy must line up, or register, perfectly. Just ask Kate Murray of Quick Brown Fox Letterpress. Her entrepreneurial path began by apprenticing at not one, but two shops — but technical and business expertise is only one part of 'pressing your way to success. Many of Kate's deceptively simple designs came to life in what she calls The Bad Idea of the Day text thread. Meanwhile, she maintains a symbiotic relationship with her three persnickety 'presses — particularly Jude, named for the patron saint of lost causes. Kate shares how many of her deceptively simple designs came to life in what she calls The Bad Idea of the Day text thread, as well as her symbiotic relationship with her persnickety presses — especially Jude, named for the patron saint of lost causes.  Kate is also chair of the 33rd annual Louie Awards. These are like the Academy Awards, but for greeting cards — and this year's gala in May will mark the first in-person event since 2019. The design is hot and the competition is fierce, so makers need to get those entries in now. After all, how else can the rest us be sure we're sending the very best? **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com Learn more about your ad choices. Visit megaphone.fm/adchoices