Kate Ross - Don't Write Off Your Creative Agency Yet

Will Agentic AI Spell the Death of the Creative Agency?In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.