Kate Schmieding: Embracing Conservation and Advocacy in Modern Marketing

How are we doing? Who do you want to learn from next? Text us with notes and ideas.What truly defines a purpose-driven organization? Join Stephanie Barrow and Mike Compton as they uncover the journey of Kate Schmieding, a remarkable leader in marketing and corporate responsibility, whose personal passions for fly fishing, surfing, and travel seamlessly align with her professional mission. From her early days in television news to her role at Obviouslee, a B Corp-certified marketing firm, Kate reveals her commitment to conservation and her impact on community initiatives such as Low Country Local First and the Charleston Surfrider Foundation. Discover how her personal and professional lives intertwine, driving her passion for positive change.Explore the intricacies of B Corp certification with Kate as she recounts the rigorous process that companies face to balance purpose and profit. Gain insights into the pillars of evaluation and the challenges of aligning business operations with a people-first culture. Kate shares the emotional highs and lows of achieving certification, affectionately celebrating their "B-Day," and the continuous journey of improvement that defines the B Corp ethos. Learn about the resources available to certified companies and the importance of fostering an inclusive and equitable work environment, inspired by initiatives like Act in Solidarity.Purpose-driven marketing takes center stage as we examine the role of authenticity in engaging environmentally-conscious consumers. Kate discusses impactful campaigns, such as Surfrider's efforts against offshore drilling, and the need for brands to avoid the pitfalls of greenwashing. Discover the significance of producing meaningful digital content in a landscape often cluttered with noise. Whether you’re a budding entrepreneur or a seasoned marketer, this episode offers invaluable insights into the intersection of marketing, corporate responsibility, and environmental activism, encouraging listeners to champion a more sustainable future.Resources:B Corp WebsiteAbout B Corp CertificationB Corp Assessment Obviouslee's B Corp PageForces for Good Podcast (B Corp Podcast)Beyond the B PodcastB Corp YouTube ChannelSouth Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.Support the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: ‪SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...