EPISODE · May 8, 2026 · 52 MIN
Katelyn Hoffman: How To Use AI In HR And Keep It Human | Agency Culture Conversations Ep. 3
from Agency Culture Conversations · host Agency Workplaces
Katelyn started her career in corporate law before pivoting into people operations. Today she's the Director of People Operations at Aloha, a 100-plus person agency that's won the Inc. 5000 award six times in a row, and she just rolled out a custom AI agent named "Ali" that handles the repetitive HR questions her team used to spend hours on every week.In this episode, you'll learn:▸ The three transferable leadership skills she carried from corporate law into HR ▸ How a 100-person agency uses a custom AI agent to free its HR team from repetitive questions ▸ Why her leadership team meets monthly with a shared goal across departments ▸ How to balance welcoming new ideas with fiercely protecting your core values as you scale ▸ Three tips for delivering hard feedback in a culture that loves to celebrate ▸ The 30/70 rule for structuring feedback conversations so people leave aligned ▸ Where AI stops being useful and human leadership has to take over ▸ The one mistake she would refuse to repeat as a people operations leader🏆 Run an agency with a culture worth recognizing? Apply for our official agency culture recognition program at: https://agencyworkplaces.com/nomination-formGuest: Katelyn Hoffman, Director of People Ops at Aloha Host: Dr. Vo, CEO of Agency Workplaces
What this episode covers
Katelyn started her career in corporate law before pivoting into people operations. Today she's the Director of People Operations at Aloha, a 100-plus person agency that's won the Inc. 5000 award six times in a row, and she just rolled out a custom AI agent named "Ali" that handles the repetitive HR questions her team used to spend hours on every week.In this episode, you'll learn:▸ The three transferable leadership skills she carried from corporate law into HR ▸ How a 100-person agency uses a custom AI agent to free its HR team from repetitive questions ▸ Why her leadership team meets monthly with a shared goal across departments ▸ How to balance welcoming new ideas with fiercely protecting your core values as you scale ▸ Three tips for delivering hard feedback in a culture that loves to celebrate ▸ The 30/70 rule for structuring feedback conversations so people leave aligned ▸ Where AI stops being useful and human leadership has to take over ▸ The one mistake she would refuse to repeat as a people operations leader🏆 Run an agency with a culture worth recognizing? Apply for our official agency culture recognition program at: https://agencyworkplaces.com/nomination-formGuest: Katelyn Hoffman, Director of People Ops at Aloha Host: Dr. Vo, CEO of Agency Workplaces
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Katelyn Hoffman: How To Use AI In HR And Keep It Human | Agency Culture Conversations Ep. 3
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