Katerina Ostrovsky: From Plans to Revenue: How RevOps Drives the Behaviors Needed to Hit Targets

Katerina Ostrovsky knows that balancing art and science is key to success. As senior vice president of global revenue operations and Go-to-Market strategy at Jellysmack, she combines a lifelong dedication to RevOps with a sharp focus on data-driven strategies to engineer seamless annual plans. "Companies are starting to understand that treating revenue as a science and process engineering every facet of sales, marketing, and customer success, while layering in the art of the customer's voice, leads to impactful results," Katerina emphasizes. In this episode of Go to Market with Dr. Amy Cook, Katerina Ostrovsky explains how RevOps helps stakeholders in Sales, Marketing, CS, Product, and Finance gain clarity on what it will take—timing, resources, and organizational changes—to achieve annual budget goals. Discover how strategic clarity and targeted actions can transform annual planning into real, measurable outcomes.