Kate's Take: Quick thoughts on Pinterest marketing #6 – everything is fine

Someone said to me recently that I might be putting on a happy face but Pinterest is going down. First, I would say, that might be a fair assessment as I always like to see the good. AND I have an entire community following me to understand how to view and navigate the platform. I take that very seriously so making sure i”m neither overly optimistic nor pessimistic. Let me address where I’m at. I think Pinterest has changed drastically in 2026 and I’ve not been shy about saying that. Maybe some people haven’t heard me mention it but I did a webinar last month where I talked about what was the same and what was different. I think slop has invaded the platform and while Pinterest has made some attempts, it’s not enough yet. That’s hard to watch. Users still like the platform but some are becoming more exhausted with it daily. It’s shifted more to products and for some of our product sellers they are crushing it – both organic and paid ads. We had a 90 ROAS on one of our ads clients campaigns. That’s incredible. Elliot Investments just put $1 billion into Pinterest which makes me a little nervous. If you’ve watched the massive changes on Southwest airlines and wondered who made those changes, look no further than Elliot. They won’t do anything sudden but it’s something to watch for sure over the next 2 years. Where does this leave content creators? In a tough spot. But do I think all hope is lost? No. But I do think each business owner has to benchmark their goals, progress, time, and investment just like they would any other platform. I think the entire internet has had a massive overhaul since 2022 when Chat GPT was introduced and we’re all still trying to figure it out. My team and I are talking daily about trying new things. We’re investigating, testing, going deep on Reddit threads, looking for articles and working to make the platform work for our clients in the best way we can. Do we nail it every time? Certainly not and I will be the first to say that it’s so frustrating to not be able to win for our clients. We care about their businesses just like we care about SPM. To those who want my deep thoughts on Pinterest, thoughtful discussions, and to be with other business owners who are troubleshooting Pinterest where it’s at, join me in SPM insiders. This group has incredible ideas and we’re all committed to finding ways to make it work. Just $9/month and you get a call with me monthly. I think it’s worth testing it out just for 1 month to see that I’m not all sunshine and roses about Pinterest all the time. —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorials