Katherine Sizov of Strella BioTech on scaling sustainability, food waste & ROI

Reducing food waste sounds simple. In reality, it’s one of the hardest problems to solve in modern supply chains.In this episode of The Plucky Bamboo Podcast, Chris Jones sits down with Katherine Sizov, CEO and founder of Strella BioTech, to talk about what it really takes to build and scale a sustainability business in operational, risk-averse industries.Katherine shares how Strella uses sensor technology and data to predict produce shelf life, helping packers, ripeners, and retailers make better inventory decisions, reduce waste, and improve quality — without relying on climate guilt to drive adoption.They discuss why sustainability only scales when it makes clear financial sense, how to sell into long enterprise sales cycles, and why focusing on efficiency and ROI often creates the biggest environmental impact.This conversation is packed with practical insights for sustainability founders, operators, and leaders trying to turn impact into a durable, scalable business.