Kathleen Griffith on Building the Business and Life of Your Dreams

I am so excited to introduce you today to a woman who will change the world for the better—and already is. Today on the show we have the dynamic Kathleen Griffith, whose book Build Like a Woman: The Blueprint for Creating a Business and Life You Love, came out on June 4 and, I am happy to tell you, is already a bestseller. Kathleen opens the book by writing that “This book is for every woman who is done and ready,” and talks about building a business and a life through the lens and framework of architecture and construction and building—think a demolition, a punchlist, a crew. This book is definitely for founders and entrepreneurs and those starting a business, but it’s also for those, like me for example, who may not be starting a business—yet, anyway—but who have ideas and who want to illuminate both their careers and their lives. As Kathleen puts it, “It will be painful, but it will be every bit worth it” as we construct the careers and lives of our dreams. The book champions the concept of a “total life” and in it we learn about an integrated life layout, where we can make a difference both at work and at home, and, though work/life balance will never be achieved, we can find a work/life integration that works for us. In addition to Kathleen’s own powerful words, the book is punctuated by the voices of boldfaced entrepreneurs like Jessica Alba, Arianna Huffington, and so many more—their voices are the icing on an already rich cake. In the book we learn about the three Cs of culture, category, and customer; what the difference is between a big B and a little b breakdown; what building like a woman means, and why doing so is a force to be reckoned with; and the book features questions to get our brains going to build the life we want. Kathleen says more than once in the book that the goal is to build a life that is “so perfectly imperfect, imperfectly yours.” And that’s just it—it’s your life. If you are living your life for anyone but you, a life that doesn’t fit anymore or maybe never did, a life that doesn’t feel right—then right now is the time to change that and start living the life of your dreams. Kathleen and her book have a roadmap on how to do that. Kathleen is a founder herself and CEO of Grayce & Co., a strategy agency for women. She specializes in the female consumer and is a forefront and outspoken champion and advocate for women. This book is a tool for success that will teach you skills like life design, wellness practices, money management, brand strategy, sales pitches, and so much more; you’ll leave with both a mindset and a skillset after reading. Kathleen is an award-winning serial entrepreneur, business strategist, TV producer, speaker, and now, author that has directed more than $500 million in marketing dollars and generated over a billion dollars in profit for clients ranging from Nike Women to Verizon. Let’s dig into our conversation with her.   Build Like a Woman: The Blueprint for Creating a Business and Life You Love by Kathleen Griffith