Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage

In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion. In this podcast episode, Bean expands on: - The current fragmentation of the TV landscape - The biggest challenges advertisers are facing when it comes to fragmentation - How advertisers can use fragmentation to their advantage