Kathryn Berkett: The 'Jessica' trend and why it works

from The Weekend Collective · host Newstalk ZB

There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.  Distraction methods like this one have been used for years and years, but why do they work?  LISTEN ABOVESee omnystudio.com/listener for privacy information.

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