Kathryn Carter on marketing to Gen Z at Snapchat

Kathryn Carter, General Manager ANZ, South East Asia & Hong Kong at Snap Inc, sits down with host Mark Jones to discuss marketing to Gen Z, and how brands can leverage this audience's love of sharing to amplify brand messages. Resources Snap Originals  Industry: Snapchat's first B2B marketing push is a timely, smart move  Screen Australia partners with Snapchat on original scripted content  You might also like… Jennifer ten Seldam on brand beliefs at SEEK  Louise Cummins on marketing, innovation & storytelling at H&R Block DJ Dikic on solving pain points & designing 'joyful' CX at Tint