Kathryn Shah of Spring & Mulberry

This episode is sponsored by Hummingbirds, ⁠⁠⁠⁠⁠⁠⁠learn more⁠⁠⁠⁠⁠⁠⁠ by booking a call with their team!Spring & Mulberry, the original date-sweetened chocolate company, is dedicated to exploring a world of sweet beyond sugar.On a travel pitstop in Dubai on her way to visit her husband's family in India, Kathryn discovered the pleasure and beauty of dates. Jammy, sweet, and bursting with flavor, it was there that she witnessed how dates were savored, not merely consigned to the bulk bins of American grocery stores. A few years later, Kathryn received a cancer diagnosis. In her recovery, she decided to quit refined sugar. While searching for new ways to satisfy her sweet tooth, she began experimenting with dates, fruits, nuts, and cacao—harkening back to her memory of Dubai and the flavor she discovered there. In these ingredients, she unearthed an exquisite depth of flavor and satisfying of range sweetness that forms the base of every Spring & Mulberry product. what we chat about:taking a radically different approach to a traditional product categoryhow a personal health diagnosis shaped the brandintentional design and flavor formulationfavorite ways to pair the different chocolate barsIG spring.mulberry | springandmulberry.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | [email protected] your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr