Kathy Laucius on Empowering Women Through Strength and Lifestyle

In this episode of Founders Future, with host Milan Kohut, we sit down with Kathy Laucius, founder of The Time Is Now Fitness. Kathy shares her journey from a 12-year career in sales and marketing to stepping away to raise a family, and how her own lifelong struggle with weight, diet, and consistency became the catalyst for building a fitness business rooted in sustainability rather than quick fixes. Drawing from her personal transformation and years of hands-on experience as a trainer, competitor, author, and speaker, she explains how shifting from an “all-or-nothing” mindset to a lifestyle-based approach reshaped both her health and her professional mission.Throughout the conversation, Kathy breaks down how she works primarily with women—especially those entering their 40s and navigating hormonal and lifestyle changes—through a mix of one-on-one coaching, group training, workshops, and community-driven education. She discusses why growth doesn’t always mean “more,” but often means “better,” her preference for relationship-based marketing over social media noise, and the importance of boundaries, trust, and alignment between coach and client. The episode offers grounded insight into building a fitness business with longevity, integrity, and real human impact.