Katie Cantrell on shifting millions of meals to plant-based

There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. Many people have been disappointed about the amount of behaviour change that’s actually happened over the past few decades due to education, as seen in relatively stagnant numbers of people going vegetarian or vegan. That’s why I’m excited that this week’s guest, Katie Cantrell from Greener by Default, is trying a new approach to get people to change their behaviours – by changing their diets with them barely even noticing. Stick around for a great discussion on the importance of nudging, choice architecture and making the plant-based option the default path.For those who didn’t listen to our special 50th episode (which I think was awesome – go check it out!), this is a reminder that it will just be me hosting the podcast for the foreseeable future, as Amy sadly had to take a step back. ResourcesGreener by Default (website, LinkedIn)Research on the effectiveness of nudges (and another by the Food Climate League)US bans animal testing for certain drugsEve by Cat BohannonThe Mountain in the Sea by Ray NaylorWith thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.If you enjoy the show, please leave a rating and review us - it means a lot to us!