EPISODE · Sep 14, 2023 · 28 MIN
Katie Deighton, Reporter, The Wall Street Journal
from Wharton Marketing Matters
Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.
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