Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader

from NexGen CMO Podcast · host Kelly Hopping

In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore their journeys and share tips on how to navigate career transitions and marketing challenges with confidence.

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How long is this episode of NexGen CMO Podcast?

This episode is 36 minutes long.

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This episode was published on March 4, 2024.

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