Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader

from NexGen CMO Podcast · host Kelly Hopping

In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore their journeys and share tips on how to navigate career transitions and marketing challenges with confidence.

Episode metadata supplied by the publisher feed · Published Mar 4, 2024

Embed this episode

Attribution link and audio player

Ready to play

Katie Hollar on Balancing Brand Awareness and Lead Gen as a Marketing Leader

0:00 36:50

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of NexGen CMO Podcast?

This episode is 36 minutes long.

When was this NexGen CMO Podcast episode published?

This episode was published on March 4, 2024.

Can I download this NexGen CMO Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!