Katie Klencheski Draws The Line, Building a Company That Aligns With Her Principles

Marketing/branding executive Katie Klencheski shares with Linda how she re-focused her company, the Brooklyn-based Smakk Studios, to concentrate on clients with brands that aligned with her core values of helping people and the planet. The impetus was an upsetting meeting during which a potential client was disrespectful to his employees during which Katie walked out. For her, it was the straw that broke the camel's back. The 37-year-old turned on a dime, redirecting Smakk's mission, even though it initially meant losing money. She also shares about some of the more progressive brands on her client roster—specifically those aimed at women. They include CBD oil for menstrual cramps, a non-toxic bra (Vibrant Body) and an herbal feminine hygiene care line (Honey Pot).