Katie Lee: How to Create Healthy Growth

This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth.As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhealthy - places. So if you recognise her definition of the ‘danger zone’ that this creates, then consider her wisdom a wake-up call.We also delve deeper into the importance of role modelling and how that enables future leaders to feel empowered. And if you’ve lost your new-business mojo, Katie shares her view on how to get it back. Finally, this being The Immortal Life of Agencies, no episode would be complete without a clear view on how to make our industry a more joyful place to be. HIGHLIGHTS: [04.29] The confusion of growth and strategy.[07.57] What matters in maintaining client relationships.[12.35] What prevents future leaders from feeling empowered.[15.57] Ways to regain your new-business mojo.[20.44] Pitching to different types of audiences. [23.33] How growth changes when you’re the CEO.[26.57] Two different layers of feedback. [30.17] The culture-building power of new-business. GUEST SOCIALS: LinkedIn - linkedin.com/in/katie-lee-37185321/ HOST SOCIALS:Linkedin - https://www.linkedin.com/in/robinbonn/ Twitter - https://twitter.com/robonn MORE ABOUT CO:DEFINERY:https://www.codefinery.com