Katie Street - "I want to be seen as a leader, not a boss."

Katie Street, founder and managing director of marketing and advertising agency Street Agency, talks about starting a second business, four day weeks and the effects her entrepreneurship is having on her daughter. Show Notes: 3:24 - Setting out on her own 6:33 - Dream vs. reality of running your own business 10:37 - The challenges of working in a niche sector 14:51 - The importance of a mentor 16:20 - Biggest digital marketing mistakes and how to fix them 20:16 - Digital vs. Traditional marketing 23:19 - Tips on how to stand out from the marketing crowd 28:02 - Advantages of having a podcast 29:34 - Leveraging your content successfully 36:03 - Adapting to challenges of leading your own business 37:42 - Implementing a four-day week 39:51 - Starting a second business 41:49 - Starting a business on your own vs. starting with partners 44:03 - What hard thing are you not doing enough of? 45:15 - Effect of running own business on personal life and daughter 48:44 - On building resilience and getting through tough times 50:09 - Personal definition of success