Katie Streeter Hurle: Quiet Leadership, CEO at 6 Months Pregnant

“You stepped into a CEO role 6 months pregnant”In this engaging conversation, Katie Streeter Hurle, CEO at SMG, shares her journey from Procter & Gamble to leading one of the UK’s most influential commerce media specialists. She redefined what leadership looks like when she stepped into the CEO role six months pregnant and opens up about the realities of balancing ambition with family life. Katie discusses the differences between client-side and agency work, the value of quiet leadership, and why setting clear boundaries can unlock flexibility and inclusion in the workplace. She also shares her approach to progression, focusing on business impact over effort, and reflects on the importance of trusting instincts and building supportive teams.