Katrie Lowe: Stop Selling SSI, Sell Answers to Problems

Today’s guest is Katrie Lowe, Co-founder and CEO of Domi Labs. We start the conversation talking about how Berlin’s hyper-competitive rental market led Katrie to build a digital rental passport to streamline the experience for property managers and tenants to exchange information in a rental process. We go on to talk about Domi’s product experience, including the clever ways their product implements verifiable credentials to crack what she calls the “SSI trust triangle.”Katrie then breaks down why Domi chose to focus on a very specific use case in the real estate vertical. A theme of this episode is focus, and that focus has led to a super deep understanding of the value propositions that Domi’s customers are willing to pay for. The answer is surprising. We’ll give you a hint—it doesn’t have to do with self-sovereignty, decentralization, or privacy. And despite that, it was fascinating to hear Katrie break down why Domi chose to build their IDtech product using self-sovereign identity anyway.Learn more about Domi Labs at https://domilabs.io/ and on LinkedIn. Reach out to Katrie on LinkedIn.Reach out to Riley (@rileyphughes) and Trinsic (@trinsic_id). We’d love to hear from you.