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Katrin Menne: Wie gelingt Transformation in einem traditionsreichen Konzern? episode artwork

EPISODE · Nov 11, 2024 · 30 MIN

Katrin Menne: Wie gelingt Transformation in einem traditionsreichen Konzern?

from Design Perspectives · host German Design Council

Merck positioniert sich nach einem umfassenden Rebranding als modernes, innovatives Wissenschafts- und Technologieunternehmen. Katrin Menne, Head of Brand und Content Marketing bei Merck, erläutert im Gespräch mit Host Moritz Marder, wie es gelungen ist, die traditionsreiche Marke in ihrer Faszination für Forschung und Entwicklung neu erlebbar zu machen.

What this episode covers

Merck positioniert sich nach einem umfassenden Rebranding als modernes, innovatives Wissenschafts- und Technologieunternehmen. Katrin Menne, Head of Brand und Content Marketing bei Merck, erläutert im Gespräch mit Host Moritz Marder, wie es gelungen ist, die traditionsreiche Marke in ihrer Faszination für Forschung und Entwicklung neu erlebbar zu machen.

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Katrin Menne: Wie gelingt Transformation in einem traditionsreichen Konzern?

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Frequently Asked Questions

How long is this episode of Design Perspectives?

This episode is 30 minutes long.

When was this Design Perspectives episode published?

This episode was published on November 11, 2024.

What is this episode about?

Merck positioniert sich nach einem umfassenden Rebranding als modernes, innovatives Wissenschafts- und Technologieunternehmen. Katrin Menne, Head of Brand und Content Marketing bei Merck, erläutert im Gespräch mit Host Moritz Marder, wie es gelungen...

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