Katrina Dodd 'Knowledge is Power...Impactful Advertising...Asking Heretical Questions'

Series OneIn this early episode of #TheNewAbnormal I interviewed Katrina Dodd, Editor at Large, Head of Trends and a writer at the mighty Contagious. She's also a former consultant at Contagious Insider, and has worked on diverse projects for clients inc BBC Worldwide, Universal Music, Louis Vuitton and Diageo. Katrina was also the launch editor of Contagious FEED, a bespoke intelligence service delivering targeted news and insights to a wide range of agency and brand clients. In this interview, we discuss her views on authentic brand behaviour, conscious consumerism, the accusation of 'complicity' towards adland from Extinction Rebellion, and why asking 'Heretical Questions' is so important.