Katrina Sawa: Jumpstart Publishing & Pricing Power

In this episode of The Ridiculously You Podcast, our host Julie May sits down with Katrina Sawa, a sought-after business coach and founder of Jumpstart Publishing, for a conversation that's all about leveling up without losing your mind. Katrina is known for her direct, humorous, and inspiring style—which is perfect for digging into the messy parts of entrepreneurship: confidence, pricing, and the awkward detours of simplifying your marketing.With 25 years of experience, Katrina Sawa has helped thousands of business owners ditch the performance, boost their pricing power, and build sustainable revenue. This isn't about hustle culture; it's about setting boundaries that stick and automating the garbage-sauce parts of your operations so you can focus on the awesome-sauce that makes you brilliant.We discuss how publishing a book through Jumpstart Publishing can be a powerful act of radical self-love and a rebellion against shrinking, massively boosting your visibility and credibility. If your inner critic, Brenda, is telling you to stay small or undercharge, this episode is your required listen. You'll walk away with the courage to claim your worth and the practical steps to stop editing the parts that make your business magic.Want to learn more about Katrina Sawa?https://jumpstartyourbiznow.com/Want to learn more about Ridiculously You or join our newsletter?https://ridiculouslyyou.comReady to join the Ridiculous Women Society and stop shrinking?https://ridiculouslyyou.com/womenWant to learn more about Julie May or book her to speak?https://thejuliemay.com