Katy Howell in the Downtown Den with Simon Danczuk

How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality.Website: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/ Simon - well I'm very pleased to be joined in the Downtown Den by Katy Howell, CEO at immediate future Katy - well actually, last week, would you believe it, immediate future which is an independent social media agency was 16 years old! When I say that to people they go “really?” – yep, we launched the same year as Facebook, kind of, made it out onto campus, so, we have been only focused - we only focus on social media although, you know, technically it sits under the digital thing. We are really only social media, working with what I would consider challenger brands, brands who want to change the status quo, so, they're not necessarily the largest brands, they're more tier one, tier 2 to 3 or those start-ups and small businesses who really want, you know, to make a difference either through growth or a difference in society or their communities.Simon - Yeah excellent. And I suspect that a lot of Downtown members use social media in a fairly random way, as many of us do and will really, I think from having worked with you previously, will really appreciate the sorts of issues that we're going to cover and talk about, how social media can play a part in growing a business, particularly these strange times.Katy - yeah hopefully!Simon – so, let's start off just tell us some of the practicalities about social media and the need to have a strategy in terms of using it, instead of having a random approachFor full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/