Katy Milkman | How to Change

Ever want to change something that really matters to you, but struggle to make it stick, let alone wonder how to ever get started? You’re not alone. There is so much misinformation in the world of behavior change, which is why I wanted to sit down with Katy Milkman to see if we could all get closer to the truth. And, find out, once and for all, what really works, and what’s just distraction. Katy is an award-winning behavioral scientist and a professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the co-founder and co-director of The Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. Her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. She is the bestselling author of How to Change: The Science of Getting from Where You Are to Where You Want to Be. You can find Katy at: Website | Choiceology podcast If you LOVED this episode: You’ll also love the conversations we had with Dan Ariely about the irrational ways we behave and how to see more clearly what’s really going on. ------------- Have you discovered your Sparketype yet? Take the Sparketype Assessment™ now. IT’S FREE (https://sparketype.com/) and takes about 7-minutes to complete. At a minimum, it’ll open your eyes in a big way. It also just might change your life. If you enjoyed the show, please share it with a friend. Thank you to our super cool brand partners. If you like the show, please support them - they help make the podcast possible. My new book, Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive is now available for order at https://sparketype.com/book/