KBIS Series Part One | Beyond the Price Tag: Defining Luxury in Appliances & Design

Luxury can be expensive, but it can also be subtle, practical, or deeply personal. Sometimes it’s about choice, sometimes restraint, sometimes the way a space or product simply works better for you. Through thoughtful discussion, the episode examines how luxury shows up in appliances and design—through performance, comfort, longevity, and everyday ease—and why it resonates differently for everyone over time This nuanced conversation explores the evolving meaning of luxury through multiple industry perspectives, featuring Devoree Axelrod, General Manager at AJ Madison, alongside industry expert Jill Cohen, Editor-in-Chief, Luxe Interiors + Design. KBIS Podcast Studio Resources: KBIS AJ Madison NKBA LUXE Interiors + Design SubZero, Wolf & Cove SKS | Signature Kitchen Suite Hearth & Home Technologies Kitchen365 Green Forrest Cabinetry Midea Luxury Isn’t a Price Point. It’s a Performance Standard. At the Kitchen and Bath Industry Show 2026, leaders from AJ Madison and Luxe Interiors + Design reframing luxury as durability, intentionality, and the ability of design to support how people actually live. The word “luxury” has become one of the most overused—and least defined—terms in the design industry. At KBIS 2026, a live conversation featuring Devoree Axelrod, General Manager of AJ Madison, and Jill Cohen, Editor in Chief of Luxe Interiors + Design, set out to recalibrate its meaning. What emerged was less about price and more about performance, longevity, and intent. For decades, luxury was shorthand for premium brands, higher costs, and visual distinction. Today, that definition is insufficient. The modern homeowner isn’t simply buying a product; they’re investing in how their home supports their routines, relationships, and future. Luxury, in this context, becomes the elimination of friction. It’s the appliance that performs reliably every day. It’s the kitchen designed around how a family actually cooks and gathers. It’s the confidence that decisions made today will still make sense twenty years from now. Cohen shared findings from Luxe’s upcoming national survey of 1,000 leading architects, designers, and builders, confirming that the kitchen remains the single most important area of homeowner investment. More significantly, appliances are often the first and most consequential decisions made in the design process. They establish the spatial, technical, and functional framework around which everything else follows. Axelrod reinforced this from her vantage point inside one of the country’s largest appliance retailers. Appliance selection determines infrastructure—electrical loads, ventilation, plumbing, and spatial relationships—making it foundational rather than decorative. When clients prioritize performance and usability first, the rest of the design aligns more effectively, both functionally and financially. The conversation also addressed the persistent myth of the fixed budget. In reality, budgets are fluid, shaped as much by emotion as by arithmetic. Homeowners may begin with a number in mind, but that number evolves as priorities clarify. The role of the designer and appliance advisor becomes essential: helping clients distinguish between what serves their lives and what merely satisfies aspiration. This shift is evident in how kitchens are expanding beyond their traditional boundaries. Secondary prep kitchens, beverage stations, outdoor kitchens, coffee bars, and integrated refrigeration throughout the home reflect a broader redefinition of convenience. These are not excesses for their own sake; they are extensions of daily life, driven by multigenerational living, remote work, and a deeper integration between hospitality and residential design. Perhaps most telling was the reframing of luxury itself. Neither Axelrod nor Cohen defined it by brand name. Instead, luxury was described as ease, time, and permanence. It is waking up and having what you need within reach. It is durability that eliminates the need for replacement. It is thoughtful planning that prevents regret. In this light, luxury is not what something costs. It is what something enables. And increasingly, what it enables is a home that works—quietly, reliably, and seamlessly—in service of the people who live there. Luxury is the measurable outcome of thoughtful design—where performance, longevity, and relevance align to support the way people actually live. Luxury is the removal of friction from daily life. Luxury is durability aligned with intent. Luxury is design that continues to perform long after the purchase is forgotten. Luxury is confidence—in function, longevity, and fit. Luxury is not what you spend. It’s what you never have to rethink. The Kitchen as the Primary Investment The kitchen remains the #1 homeowner investment nationwide. Homeowners are willing to exceed budget in the kitchen more than any other space. The kitchen is the most public and social room in the home. It represents identity: “I’m a cook,” “I entertain,” “I host.” Food equals memory; appliances enable those memories. Appliance-First Design Strategy Appliances determine electrical, ventilation, plumbing, and layout requirements. Major appliance decisions must precede cabinetry and finish selections. Early appliance specification prevents costly redesigns. Designers increasingly plan around cooking infrastructure first. Professional appliance advisors play a key role in product education and innovation updates. Budget Realities & Psychology Budgets are rarely fixed; they are often unstated or misunderstood. Clients frequently establish budgets before fully understanding what they want. Designers must define the intersection of “want” and “need.” Stretching budget in the kitchen feels justified because it is essential. Strategic trade-offs are common (invest in cooking, scale back secondary items). Transparency and cost clarity are critical in today’s climate. Surprises—especially tariff or pricing shocks—undermine trust. Professional designers protect clients from unrealistic expectations and long-term regret. The Expanding Kitchen Ecosystem Kitchens are no longer singular spaces—they expand throughout the home. Secondary kitchens (sculleries, prep kitchens, butler’s pantries) are rising. Beverage centers, bars, and wine storage are increasingly common. Coffee stations and en-suite kitchenettes are viewed as lifestyle enhancements. Outdoor kitchens are now expected in many markets. Refrigeration appears in bathrooms (skincare), offices, and guest suites. Multigenerational living drives multi-kitchen design. Post-COVID entertaining shifted bar culture into the home. Lifestyle-Driven Design Trends Hospitality influences residential expectations. Convenience and personalization outweigh pure status signaling. Aging in place is shaping appliance planning (drawer refrigeration, wall ovens). Durability is increasingly valued over trend-based aesthetics. Remote work drives integrated kitchenettes and beverage access in home offices. Multiple laundry setups reflect modern household logistics. Status vs. Practicality Status still influences resale-driven decisions in some cases. However, emotional connection tends to be with category (cooking, entertaining) rather than brand alone. Longevity and service reliability often justify premium selections. Magazine-driven or editorial glamour exists—but practical function ultimately wins. Role of the Professional Designer Designers provide budget discipline and scope management. They help clients make decisions faster, reducing cost creep. They balance aspiration with feasibility. Professional oversight protects long-term value. Design is positioned not as a privilege, but as a necessity. Market & Cultural Influences COVID permanently shifted how homes are used. Entertaining moved inward; bar and pizza oven sales spiked. Multigenerational living increased spatial complexity. Social media informs but can distort expectations. Consumers increasingly research via reviews and digital channels. Clients are more cautious amid economic and tariff uncertainty. Guiding Principle “Proper planning prevents poor performance.” Early, honest, and intentional planning reduces regret. Design is both a desire business and a service industry. The goal is not excess—it is alignment between space and life.