Keep an Eye on the "Experts"

from You Can't Lose! Hosted by Joe Rinaldi and Richard Banfield

If someone is telling you that positioning is the best way for all agencies to improve sales, they probably sell positioning consulting. There are some universal truths, but they require a lot more hard work, and you can't pay someone to do it for you. Beware of experts, they're usually most expert at selling to you and people like you...

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Keep an Eye on the "Experts"

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This episode is 6 minutes long.

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This episode was published on February 4, 2026.

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