Keep Attacking the Same Problem—but with Multiple Solutions with Greendeck Co-founders Aayush Jain & Aditya Joshi

For most startups, creating one product, finding the right market for it, and turning it into a profitable business is hard enough. But what if you were doing the same thing simultaneously with two different products? That’s the challenge for the co-founders of Greendeck, who created a price optimization engine for retailers and are now working on a platform called Cliff.ai that tracks all business metrics. Fortunately, all three of Greendeck’s co-founders are developers with a passion for building products that make an impact. Greendeck CEO Aayush Jain and COO Aditya Joshi are Roland’s guests on this week’s Silicon Valley Momentum Podcast. They discuss the roots of their co-founder partnership, the unique journey from an India-based healthcare company to a startup that serves European fashion retailers, and all of the challenges they’ve met along the way: How learning from customers can be helpful in finding your niche. How three co-founders with similar backgrounds each found their right role to play. Why experimenting and learning from mistakes is such a critical part of finding the right answer. The challenge of managing two products that have a different go-to-market approach. How just showing up every day and being persistent will eventually lead to success. To know more about Greendeck, click here.